Sonia partners with mission-driven organizations, brands, and individuals to build stories and strategies that move people to action. Drawing on two decades at the intersection of filmmaking and institutional communications, she offers a rare combination: the creative instincts of an award-winning director and the strategic discipline of an executive communications leader. Her work has reached national broadcast and streaming audiences, driven measurable fundraising growth, and built partnerships with leading brands and public figures. Her offerings include:
Documentary & Film Production
Full-service documentary and short-form film production, from concept development through delivery. Whether the goal is a feature film, a branded short, or a docu-series, Sonia leads creative direction, crew and vendor management, and post-production — ensuring the final product is both artistically strong and strategically aligned with organizational goals.
Brand & Communications Strategy
Development of clear, compelling brand positioning and integrated communications strategy across digital, social, email, and print. Sonia helps organizations and leaders find their narrative voice and translate complex missions into messaging that resonates with the audiences that matter most — including executive communications, speechwriting, and messaging for high-stakes or sensitive moments.
Social Impact Campaigns
Design and execution of campaigns that pair storytelling with measurable outcomes — building partnerships with schools, community organizations, and institutions to extend a story's reach well beyond its initial release, and structuring campaigns so impact can be tracked and reported to stakeholders.
Fundraising & Donor Engagement
Content and communications strategy built to grow fundraising results — from donor event creative direction to campaign content designed to convert engagement into giving. Sonia helps organizations tell the stories that make donors want to stay invested for the long term.
Partnerships & Talent Relations
Structuring and managing high-profile partnerships — celebrity ambassadors, brand collaborations, and cross-sector alliances — with an eye toward creative alignment, message consistency, and mutual value for every partner involved.
Team & Project Leadership
Hands-on leadership for creative and communications teams, including hiring, training, and directing staff and contractors across disciplines. Sonia brings the project management and budget oversight needed to take an ambitious idea from concept to completed, on-budget delivery.